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People don’t buy a product, they buy an emotional experience
What are you really marketing? If you listen to the oddsmakers, you’re more likely to become President of the United States, date a supermodel, or become a saint than you are to win the lottery. Yet...
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The Internet is basically a sharpened stick
We’ve got a lot more in common with our cave-painting ancestors than we might think. Though we like to feel like we’ve evolved tremendously in the past quarter million years or so, our needs, wants...
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